Bloomberg : Microsoft is Expected to be in Mobile Business for at Least Next Two Years
While the tech world has nailed Windows Phone to its coffin with yesterday’s news on how Microsoft is going to carry it along in future, Bloomberg Business week has another story which is claimed to be from a person who is familiar with Nadella’s plans for phone. Bloomberg’s news is both disappointing and promising. It depends on how you take it, but one thing is sure that this is the last chance for Microsoft on Mobile Platform.
The news says:
“The company expects to make its own phones for at least the next two years, said a person familiar with Nadella’s plans who asked not to be named because the plans aren’t public. Microsoft will try to play up its strengths in the markets it has chosen, such as corporate security and collaboration software for business customers.”
“Instead of trying to sell as many phones as possible, Microsoft will concentrate on three categories: business phones, high-end models and value phones like the Lumia 520, which, at more than 25 million units sold, is the company’s best-selling device.”
“The company also will exit carrier relationships and countries where it hasn’t been successful, the person said, although it will continue to sell handsets in the U.S. because of the market’s size and significance.”
If you are wondering why Nadella did not say it, then its because you just can’t gain customers by saying that they are here to try for 2 years and see what happens. He is cutting down all the extra cost, and redirecting the efforts in a direction where Mobile business can grow.
The next obvious, and the toughest goal is to bring OEM to the platform and help them build device like they been doing it for Android platform while Microsoft only concentrates on few models which stand out of the crowd. Even though Lumai’s are a lot, there were not enough and they were not giving breathing space to the OEM. Microsoft is now expected like what Google does for Nexus line up.
Let’s See What Happens!
