Some of the major apps available on Windows Phone / Windows 10 Mobile are slowly edging towards death as the platform market share keeps shrinking.
Today, Hike announced that they are stopping any future updates for their app on the platform, though users will be able to use it but no new features will be rolled out. Apart from Windows Phone, they are also stopping development for S40, S60, Blackberry, BB10 platforms.
In the official announcement they said :
As we continue to simplify how people connect and interact with content and services on mobile, we need to make sure we focus our efforts on the mobile platforms the vast majority of India uses. This enables us to address their needs faster and better. To that extent, you’ve seen us double down on our efforts on Android and iOS, which make up more than 98% of the smartphone market share in India.
In line with this goal, we’ve made a tough decision to pause new development and hence further updates for Windows Phone (WP) platform starting today. If you are an existing Hike user on Windows Phone, you can still continue messaging your friends as before, but we won’t be shipping any new features on this platform.
In recent days, Microsoft had made it clear that its planning to bring full Windows 10 support on Cellular form factor, and this has sent out clear signal that if developers want to develop an app, its going to be just for Windows 10 with no differentiation between PC, Tablet and Mobile.
Hike caters over a 100 Million people which is remarkable goal reached within 4 years. The recent updates included “Stories” and a brand new Hike camera experience.