Micromax has announced Canvas Lapbook, a laptop + tablet, popularly know as Laptop in India at a price of Rs 13,999 completing directly with Lava’s TwinPad. Targeted towards young consumers, this Windows 10 device brings in portability with fun, and enough processing power to get the regular world done, specially for college students who need to deal with documentation on daily basis.
It is powered by Intel® Quad Core Atom™ Processor (upto 1.83GHz), dual speakers delivering loud and clear sound for great movie, music and gaming experience. Power packed with a 5000 mAh battery, 11.6-inch HD IPS display, 32GB inbuilt storage expandable up to 64GB, a 7-day on-site service, the Lapbook could be a perfect sleek portable laptop. It will be available from October 9th 2015 on Snapdeal. Micromax is taking a long shot here, and keeping their strategy up to announce devices which will show up in future.
Along with Lapbook, Micromax has also announced Canvas Laptab LT777, successor to its 666 series which became one of the popular selling laptop on Amazon India for over 8 week. Its a sleek design, mutli-angle docking with 11.6 inch touch enabled display, 8-10 hours full day back up and pre-installed Windows 10. The Canvas Laptab LT777 will be available for Rs. 17,999/- from October 13, 2015 on Amazon India. Not much detail is know on the hardware part.
Commenting on the launch Mr. Shubhajit Sen, CMO, Micromax Informatics Limited, said
Micromax has always strived to bring the best technology innovations to close the gap between consumer needs and available devices. We are pleased to partner with Intel and Microsoft to bring a device for our customers which gives them complete freedom – freedom from piracy as it comes with genuine Windows 10, freedom from restrictions thanks to the super-fast Intel processor, long-lasting battery & lightweight design giving them freedom to do whatever they want because it is their own personal device. With Canvas Lapbook, we have addressed a very important need of affordable computing, in line with the PM’s Digital India initiative, aiming to connect the next billion with our power packed device.
We strongly believe that productivity devices will be the devices of the future and we will continue to bring highly desirable innovations for the deserving Indian consumers. With our entry into the laptop category, we aim to drive the growth of the category and garner a market share of 10% in 12-18 months.