Surprise, Surprise!! Microsoft is finally cleaning up the Windows Phone Marketplace

Looks like Microsoft Windows Phone team has finally woken up and decided to kick some **** so the Marketplace can be cleaner and it seems to have officially accepted the problems. Yes your questions of Stupid Apps with perky pictures, apps resulting for keywords they are not even close to are being answered.

Trademark : This is the first step being taken if an app violates the trademark of any other company and that company filed in a complaintagainst the app. Make sure you do not mess with the name.
Single Category Submission : If you are not aware an app submitted by you can stay just on one category. What developers had been doing is submitting the same app, in multiple category.

Better App Tiles : Even if you apps which are related, you need to us images for tiles which will make them stand out.
Keyword Cleaning : Find an app for popular keyword even though its no where related to it, is a common issue. Glad Microsoft will now be restricting it to 5 Keywords and will also check if they are correct keywords. It is also possible for you to report apps like these at [email protected]
Racy / Sexual Apps : Microsoft Policies do not allow any app to “sexually suggestive or provocative” images or content. This means any app having that is going to pulled down but if you think your app is not violating it but still has been pulled down, the team is ready to here what you have to say. Most of the cases Microsoft will reach out developers and ask them to update images or content.

Read in detail here

All these announcement truned out to be a big surprise for me because Windows Phone Marketplace is getting closer to 100000 Apps and with this Summer Cleaning its going to drop from Current 80K level itself. I am pretty sure that if all these action takes place, Marketplace will see a significant fall in the count for sure.

Though we all knew the Marketplace doe have the problem and we really appreciate the kind of changes being done and strongly support and applause the team for taking this bold step which was required.