Nokia Lumia Amazing Marketing Plans for India
Yesterday at Delhi Nokia gave out an Xbox with Kinect to every person who bought a Lumia 800 and now ET discloses Nokia’s plan of exhaustive marketing which might make Lumia a success even though it is priced pretty high in comparison. Till now we have received good feedback on the Battery which lasted for 36 hours for some and Nokia has planned updates very frequently and nicely.
So what is Nokia’s Marketing plan in India ?
[table]
| New Delhi | Mumbai | Bangalore, Chennai and Hyderabad | Kolkata |
| Winners of a lucky draw contest to get Lumia 800 at F BAR | impromptu dance performance by a foreign dance troupe, dressed in neon outfits at Blue Frog night club | A 30-minute luxury helicopter flight over Bangalore | A winter wonderland covered with artificial snow at Sait Lake |
| An artificial snow zone at PVR | Free food and drink offers at PVR | Consumers to be picked up in a Mercedes or BMW and offered an aircraft ride | |
| No toll fee for 15,000 cars on Deihi-Noida DND Toll Plaza | BMW drive offer with friends. | ||
| A musical concert by leading artists | A candle-light dinner for two,followed by a personalized dance class. | ||
| Blue Santas to distribute chocolates and special coupons at malls | Flash Cricket with well-known cricketers. | ||
| A candle-light dinner for two,followed by a personalized dance class. | |||
| A personalised para sailing session, catamaran ride and dinner with family / friends on a boat. |
[/table]
