Since past one year Microsoft had pushed hard about One Windows. Any product that Microsoft builds runs on Windows (10) right from Mobile to Xbox One to Holo Lens. There is no separate Windows 10 Mobile, there is just Windows running on different screen sizes. The company had worked so hard for unification that it even has a tool that can build code for different platforms, empowering developers to develop apps using one language for multiple platform. Also, Microsoft have got their services to all platforms.
In a recent interview with Business Insider Microsoft CEO Satya Nadella was asked by Matt Rosoff about obvious absence of any new Windows Mobile. He pointed
First of all, I don’t think of Windows for mobile differently than Windows for HoloLens or Windows for Xbox now. We have only one Windows. We don’t have multiple Windows. They run across multiple form factors, but it’s one developer platform, one store, one toolchain for developers. And you adapt it for different screen sizes and different input and output.
But what we get … I’m not trying to be another phone guy with the other person’s rules. What is unique about our phones is this Continuum feature. If anything, we will want to continue to build that capability out.
What this essentially means that Microsoft is no longer fighting their battle for any position on Mobile segment. It’s a battle that seems to have never really started. What Satya Nadella is pointing to pint of differentiation and future of Mobile. Windows 10 Mobile has a very unique feature–Continuum–which can help general consumer to use their phone almost like a PC, by connecting to any computer or TV. Microsoft wants to capitalise on it.
Satya also mentioned India as a classic example on how it is a mobile-first country right now, and soon as the country grows, people will want to do more from their phone than anything else. This is where Continuum becomes a selling point. Time will come when the country grows from being a specs driven to feature driven as Mobile hardware becomes powerful. He said :
“India for sure is a mobile-first country. But I don’t think it will be a mobile-only country for all time…As they grow, they will also want computers that grow from their phone. What’s the most logical thing? I would claim it’s a Continuum phone, which means that it can have other forms of input beyond touch.”
One thing we all have to appreciate. Microsoft is taking a bold step forward by unifying the platform, developing tools that can bridge platforms, tools which essentially develop apps on other platform using Microsoft platform and so on. Things have started changing.